The past years have been pivotal for clean hydrogen development. Targets have been set, supply incentives have been announced and regions across the globe are stating their ambitions. Yet, doubts over market readiness for the development of clean hydrogen are ramping up. Are off-takers willing to commit? Are these deals financeable? Various demand mechanism programs are being developed to tackle these questions. In this panel, we will discuss the auctions implemented by Europe and the projects recently announced by the U.S. DOE to design and implement demand-side support mechanisms.