• CERAWEEK 2025 | March 10-14, 2025
  • CERAWEEK
  • March 10 - 14, 2025

Jared Friedman

Climeworks

Senior Vice President, North America

Jared is Senior Vice President, north America and leads Climework's team helping organizations meet their climate goals by removing carbon from the atmosphere. Prior to working in carbon removal, Jared spent 14 years in the solar industry, helping organizations reduce their carbon footprint and was responsible for leading teams that originated and built over 1 gigawatt of solar across north America, Europe and Asia.  Climeworks has the first commercially operating Direct Air Carbon Capture and storage facility operating in the world named Orca. During 2024, they will commission their second plant named Mammoth, a 9x scale up from Orca in only 2 years. Climeworks is scaling up to remove millions of tonnes of carbon including their next plant in Louisiana which was recently selected for a $600M award from the Department of Energy and represents a 28x scale up from Mammoth and will be able to remove over 1 million tonnes of carbon from the atmosphere by the end of this decade thereby helping many organizations meet their Net Zero targets. 

Sessions With Jared Friedman

Tuesday, 19 March

  • 01:30pm - 02:00pm (CST) / 19/mar/2024 06:30 pm - 19/mar/2024 07:00 pm

    What Are the Realistic Cost Trajectories for DAC & CCUS?
    Clean Tech

    The expected growth in new DAC and CCUS projects over the coming years could assist cost reduction through enabling efficient supply chains and standardizing designs and approval processes. However, challenges arising from supply bottlenecks as projects expand can also lead to inflation and delays. What are the forces driving costs for DAC and CCUS as they scale? Are there any breakthroughs in underlying technologies or manufacturing that have potential to truly reduce costs? What learning curves apply to process industries like DAC and CCUS and how might cost trajectories overall compare with renewables?  

  • 04:30pm - 05:15pm (CST) / 19/mar/2024 09:30 pm - 19/mar/2024 10:15 pm

    S&P Global | Navigating the Narrative: Crafting authentic brands in the energy transition

    Companies at the forefront of the energy transition today face vocal demands to deliver climate action alongside constantly shifting political, social and financial realities. Marketers and sustainability leaders must navigate the complexities of maintaining a strong, compelling brand all while critical clean energy projects are plagued by online-driven activism and transformative technologies are dismissed as mere "greenwashing." This interactive panel discussion will highlight the unique insights from leaders across cleantech, energy, environmental advocacy and manufacturing as they share their views on the present and future of brand storytelling which accomplishes the ideal brand trifecta: tell a compelling story that resonates across audiences, and most importantly, is firmly rooted in truth.