Robert Barrosa

Electrify America

Senior Director, Sales, Business Development & Marketing

Robert Barrosa is the Senior Director of Sales, Business Development & Marketing for Electrify America LLC. In this role, he leads business and infrastructure development, product planning, business partnerships, marketing, and e-commerce. He also manages the company’s home, commercial and energy services, in addition to a special focus on the California region directing Electrify America’s Green Cities initiatives. Rob has over 15 years of experience in the EV infrastructure industry. Prior to Electrify America, he served as vice president of OEM Strategy and Business Development for EVgo and as an executive with AeroVironment Inc., focused on developing products and services for the EV charging market.

Sessions With Robert Barrosa

Wednesday, 9 March

  • 10:30am - 11:10am (CST) / 09/mar/2022 04:30 pm - 09/mar/2022 05:10 pm

    The Challenges Facing EV Charging Infrastructure in the Decade Ahead

    Panel Transportation & Mobility/Electrification (EVs/built environment)

    Despite the prolific year-on-year growth of battery electric vehicles (BEVs) in many major markets, charging infrastructure is still perceived as one of the major obstacles preventing more widespread consumer adoption. Over the coming years, considerable investments from various automotive and non-automotive stakeholders are expected, and IHS Markit’s Supply Chain & Technology charging team foresees a cumulative annual increase of more than 40% in charging station deployment during the next decade. What challenges must be addressed in deployment of BEV charging station infrastructure? Which factors will determine the extent of installation growth? How might governments’ financial pledges support these ambitious goals?