Jim Steffes

Direct Energy

Executive Vice President

Jim Steffes is the Executive Vice President of Corporate Affairs for Direct Energy, one of North America’s largest retail providers of electricity, natural gas, and home and business energy-related services serving over 4 million customers.  

Jim oversees corporate government and regulatory affairs, media relations, community relations and corporate responsibility. He is passionate about bringing together choice, sustainability, intelligence, and control to make energy markets work well for all consumers. 

Jim spent nearly a decade with Direct Energy prior to his previous positions as CEO of Circular Energy, an innovative solar and energy solutions firm, and NRG Energy, where he led the Northeast Retail region and served as President of Green Mountain Energy. He brings more than 20 years of experience in the competitive energy industry, serving in various roles including business, operations, regulatory and public affairs functions at several retail energy and wholesale commodity firms.

Jim currently serves as an Executive Board Member on the Advanced Energy Economy (AEE) board of directors to support the national business group's efforts to accelerate the growth of secure, clean, affordable energy. He is also a member of the Houston USO Advisory Council.