Christopher Michelbacher

Audi of America, Inc.

EV Charging & Infrastructure Manager

Mr. Christopher Michelbacher, EV Charging & Infrastructure Manager, Audi of America, is responsible for developing and managing electric vehicle charging equipment, overcoming customer pinch points toward transitioning to electric vehicles, and supporting infrastructure that enables Audi customers freely move to and from their destinations. Beyond establishing a basic charging infrastructure to support the Audi e-tron and future electric models, Christopher is developing comprehensive energy management solutions that utilize emerging technologies in the areas of home energy management, renewable energy, and battery recycling and second life applications. Prior to joining Audi, Christopher served as a Technical Advisor to the U.S. Department of Energy. In this role, he successfully provided program management and technical oversight for the DOE’s Grid Modernization Initiative as well as the United States Advanced Battery Consortium (USABC) Li-ion battery development program. Christopher has also served as a Research Engineer at the Idaho National Laboratory (INL) where he was the group lead for the INL’s battery testing center and contributing researcher for on-road vehicle evaluation and charging characterization. In total, Christopher has more than 13 years of experience within the electric vehicle and lithium-ion battery communities.

Sessions With Christopher Michelbacher

Wednesday, 9 March

  • 08:30am - 09:10am (CST) / 09/mar/2022 02:30 pm - 09/mar/2022 03:10 pm

    Consumer Behavior & Electric Vehicles

    Panel Transportation & Mobility/Electrification (EVs/built environment)

    This session is an open discussion about the remaining challenges in convincing consumers to make the transition to electric vehicles while focusing on an industry inflection point shifting from technology push to technology pull. When does this transition occur and what are the signposts to look for? What are the key issues facing mainstream consumers: charging, pricing, total cost of ownership (TCO), convenience, etc.? What are the various sales and marketing models that original equipment manufacturers (OEMs) are using at a dealer level accomplish this goal? How do these consumer trends vary regionally within the United States? How do they vary outside the United States?