Plastics has been one of the world’s great growth stories. Through more than 50 years of uninterrupted growth, plastics are now one of the foundations of modern life. Everyday items – from eyeglasses and bike helmets and cellphones to shoes – are made more durable and lighter thanks to plastics. The growing demand for plastics, however, has created an unexpected and serious waste problem that now threatens that growth. As much as 8 million metric tons of plastics waste ends up in the oceans every year. As a result, consumers and governments are raising the bar on expectations on plastics, often supporting bans and de-selection initiatives that impact its potential growth. What are the real risks and opportunities the industry faces?