• CERAWEEK 2025 | March 10-14, 2025
  • CERAWEEK
  • March 10 - 14, 2025

Nicolás Simone

Petrobras

Chief Digital Transformation & Innovation Officer

Mr. Simone holds a degree in Software and Systems Engineering from O.R.T University – Uruguay with extensive international experience and knowledge of information technology, digital transformation, cyber security, AI, omnichannel, CRM, innovation, sales, logistics, process reengineering, large projects, shared services center (SSC) and industry 4.0. Mr. Simone has held leadership positions in large companies such as Itaú-Unibanco, Lojas Renner, ABInBev and Grupo Boticário, with a strong business expertise in industry, consumer goods, retail and financial market segments.

Sessions With Nicolás Simone

Wednesday, 11 March

  • 01:30pm - 02:20pm (CST) / -

    Scaling Digital Transformation: Getting out of Pilot Purgatory

    Companies across the energy sector segments have embraced digitalization over the past few years as an effective means for managing costs and raising efficiencies under increasingly challenging business conditions. Despite impressive one-off results, the industry still grapples with achieving rapid deployment at scale that can move the needle on overall corporate performance. In what areas are companies realizing the most significant early gains? Where does the next wave of opportunities lie? What technical and organizational factors are slowing progress and what can be done to overcome them? What deployment models are proving most effective at driving rapid adoption and sustaining that value over time?