• CERAWEEK
  • March 10 - 14, 2025

Allison D. Jurgens

IHS Markit

Executive Director, Global Upstream Marketing & Communications

A mother of three, dog-lover, fervent reader and marketing evangelist, Allison is a quintessential over-achiever with high expectations, a business orientation and an affinity for data-driven decision-making. With more than 17 years in the Oil and Gas industry working for a variety of organizations such as Decision Dynamics, ION, INOVA, CGG, ThermoFisher and now IHS Markiet, Allison has been referred to as a trailblazer by former colleagues and clients, and likes to push the boundaries of traditional marketing. When working with organizations, she comes to the table with ideas and strategies to bridge the gap between sales and marketing, and gets intimately involved in technical and product marketing. Small disclaimer: she will ask you tough questions about your business and will challenge your team to think and operate differently.

Sessions With Allison D. Jurgens

Wednesday, 11 March

  • 09:30am - 10:20am (CST) / -

    Fostering a Diverse Energy Workforce

    Innovation & Technology

    Bias, conscious or unconscious, is a real threat to organizational growth. Whether technical or personal, bias can impede progress, collaboration and transformation—the very things an organization needs to thrive. When we open our hearts, we open new neuropathways and alter our brains, which allows for tremendous personal and professional discovery, insight, and happiness. A happy workforce is a more productive workforce. The best part of inclusion and diversity is that they cost nothing to implement, and they can both save and generate millions in extrinsic value. So why are they so difficult to master? How can we improve?