The energy industry has long aspired to capture its tangible assets, processes, and workflows via virtual, digital representations. The current wave of digitalization has brought forward a new set of enabling technologies, including increased computing power, internet of things (IoT) devices, low-cost sensors, and enhanced data science capabilities. These innovations allow companies to use digital twins to address a range of applications, including maintenance support and prioritization, GHG monitoring and mitigation, and energy production optimization. How are digital twins transforming organizational and operating models? Will IP, data ownership, and workforce acceptance issues hamper wide-scale adoption? And how will the operators and suppliers assure effective digital twin maintenance and upkeep?