While it is understood that emissions of greenhouse gases, including carbon dioxide, cause global warming, discussion continues about decarbonization and a “post-carbon economy.” With carbon the most abundant element in the universe, it is everywhere--oil in our cars, the DNA in our cells, the cattle in our fields and in our soil. The bonds of carbon chains hold energy, and when they are broken that stored energy is released and carbon dioxide is emitted. How do we change the conversation around carbon, from being seen as an enemy to a resource?