Upstream will continue to provide energy for decades to come but there is widespread acknowledgement that to do this, it must transform faster. Changing workforce demographics and data real estate growing exponentially offer the chance for disruptive technology–driven change at speed, but what does that incubation powerhouse look like? This panel will explore the potential of generative AI (GenAI)and other technologies underpinned by a the OSDU® Data Platform that liberates data from silos and enables faster development and deployment of disruptive transformation. Why is the OSDU® Data Platform succeeding? How can companies leverage GenAI? Will cross-pollination from other industries really happen? How do executives bake this into their strategy and execute at pace?