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- Mark Boyadjis
This session is an open discussion about the remaining challenges in convincing consumers to make the transition to electric vehicles while focusing on an industry inflection point shifting from technology push to technology pull. When does this transition occur and what are the signposts to look for? What are the key issues facing mainstream consumers: charging, pricing, total cost of ownership (TCO), convenience, etc.? What are the various sales and marketing models that original equipment manufacturers (OEMs) are using at a dealer level accomplish this goal? How do these consumer trends vary regionally within the United States? How do they vary outside the United States?
The transportation sector(s) are increasingly electrified over time. How and when does this significantly impact commercial or government fleets? How does the transition impact urban versus suburban (last-mile) applications and interstate long-haul applications differently? What are regional government, coalition, and/or utility policies providing to harness this development? Are smart-city initiatives a leading or lagging factor to electrification? What other fundamental technologies, such as connectivity, autonomy, population trends, telecommuting, etc., will drive this transition? Is the overriding rationale to address carbon and climate issues, or is the focus on business margins and cost efficiencies? Or both?