Jesse Coors-Blankenship is a Senior Vice President of Advanced Development in Generative Design at PTC and a Managing Partner of Parkway Venture Capital. Jesse was the CEO of Frustum Inc. an advanced generative design software startup which he founded in 2013 and sold to PTC in 2018. Before starting Frustum Inc., Jesse was a professor at Columbia University where he taught students how to use generative design technologies. Generative design is when artificial intelligence and human know-how combine to automatically design products such as machines, buildings, bridges or equipment. This revolution in design is what Jesse pioneered and patented at Frustum Inc. At PTC, Jesse continues to pioneer generative design product research and development while as a venture capitalist looks to continue the incubation of technologies needed to advance the generative design market.