• CERAWEEK 2025 | March 10-14, 2025
  • CERAWEEK
  • March 10 - 14, 2025

Brian Rhodes

IHS Markit

Analyst, Automotive Technology

Brian Rhodes is a Research and Analysis Associate Manager, leading the Connected Car research team at IHS Markit. His primary responsibilities include looking after research related to automotive connectivity and infotainment. His role also includes speaking to the market on behalf of IHS Markit at automotive technology related conferences. Brian previously focused on user interface and user experience applications related to automotive HMI applications including center stack displays, instrument clusters, head-up displays, touchscreens, speech recognition, and other automotive input features. Prior to joining IHS in 2015, his work experience includes several market research positions in automotive, finance, and urban development. Brian received both a Bachelor of Business Administration in Marketing and a Bachelor of Arts in Political Science from the University of Michigan-Dearborn.

Sessions With Brian Rhodes

Thursday, 12 March

  • 09:30am - 10:20am (CST) / -

    Connected Cars & Cybersecurity: Hostage to fortune
    Mobility/Transportation

    All connected devices need remote software updates and cybersecurity protection—services that are overdue for connected vehicles and autonomous vehicle (AVs). Remote software updates and cybersecurity protection will provide many advantages for automobile manufacturers and car owners who—familiar with these options with their PCs and smartphones—are starting to demand them in their vehicles. How quickly will Over-The-Air (OTA) & cybersecurity deploy? What will be the roles of original equipment manufacturers (OEMs) versus Tier 1 suppliers (companies that supply parts or systems directly to OEMs) and specialists? What opportunities are available for hardware, software, and Software-as-a-Service (SaaS) developers?