Innovation is a wonderful, inspiring goal—and a great way to sell a lot of books. In reality, it is a lot of hard work and never easy. However, when innovation comes out of deep customer needs then it can have real impact, and at scale. Today technology is moving so fast many customers may not know how to ask the right questions or be able to imagine what is possible—which can result in incremental action. What is needed to achieve truly breakthrough innovation? What is the role of the customer in shaping future disruptive technologies? What does it mean to “listen to the customer” in a world of growing complexity and connections? How do leading innovators engage customers in their innovation processes now and in the future?