Multiple Mobility as a Service (MaaS) use cases are emerging and will create vast business opportunities. Robo-taxis have received the most attention and investments among the autonomous vehicle (AV) market segments. Fixed route AVs are easier to deploy and have seen hundreds of demonstrations and tests, and early deployments have started. Who is leading the race to develop, deploy, and lead in fixed route AVs and robo-taxis among startups, transportation network companies (TNCs), auto manufacturers, and high-tech firms?
The initial growth of Mobility-as-a-Service (MaaS) was led by private companies rolling out ride-hailing services as financial investments and looking to scale the business without regard for mobility efficiency or urban infrastructure. However, this business model is negatively effecting cities rather than providing a sustainable societal value. By embracing the smart city concept, leading public transport authorities can develop publicly owned transportation platforms that focus on users’ needs rather than direct monetization. Is there a long-term future for unrestricted MaaS services? Does “new mobility” need to embrace all city stakeholders and smart data analysis to create a coordinated solution putting societal mobility needs first? Could cities rebrand and coordinate MaaS created by private companies as their own offerings?