• CERAWEEK
  • March 10 - 14, 2025

Reinhard Fischer

Volkswagen Group of America

Senior Vice President, Strategy VW NAR and VW Group

Reinhard Fischer, Senior Vice President, Volkswagen Group of America, leads strategy for Volkswagen in North America. He reports to Pablo Di Si, President and Chief Executive Officer of Volkswagen Group of America and the VW brand’s North American region. Mr. Fischer has held several leadership roles in areas such as network development, sales operations, and brand strategy. He joined VW Group in 2018 after 16 years with Audi of America, where he most recently served as Vice President and Chief Digital Officer. He started his automotive career with BMW as an industrial engineer. Mr. Fischer then moved to the company’s US sales subsidiary, where he specialized in supply-chain planning. At one point, he also managed a multi-franchise dealership in Columbus, Ohio, that included Audi, VW, Porsche and BMW. Mr. Fischer holds a master’s degree from Universitate Karlsruhe.

Sessions With Reinhard Fischer

Tuesday, 10 March

  • 11:30am - 12:20pm (CST) / -

    Consumer Behavior & EVs

    Mobility/Transportation

    As consumer attitudes shift toward more electrified transportation, there are still some challenges facing adoption—perception, infrastructure, range degradation, and total cost of ownership. What are recent consumer insights regarding EVs? When will the winds of change blow the hardest? What is the rationale for and against buying/leasing EVs? What are some regional variations for these trends and why? How will consumer inputs change over the short and long term?

Wednesday, 11 March

  • 07:30am - 08:40am (CST) / -

    EVs & Oil: What's the impact?

    Mobility/Transportation Downstream, Midstream & Chemicals

    Shifts in personal car ownership are at the forefront of the energy transition and electrification of the passenger car fleet is one of the main decarbonization pathways in many markets. As battery technology improves and EVs become more cost-competitive, EVs are gaining traction in many markets and with that comes concern about the future of oil demand in the passenger car segment. In which markets will EVs gain share fastest? Is EV adoption scalable? Will EVs bring forward peak demand?

Thursday, 12 March

  • 01:30pm - 02:20pm (CST) / -

    Hybrids vs. Electric: Which will win the race?

    Mobility/Transportation

    Electric vehicles today are one solution for curbing greenhouse gas emissions. Could additional technologies, such as hybrid powertrains, have a short-term impact on existing pollution concerns? Is electric vehicle adoption feasible in an era of high EV purchase cost and low gas prices? What are the advantages of an electric powertrain versus a hybrid powertrain? Are electric powertrains practical in the face of limited infrastructure for re-fueling?