Entrepreneurship has its challenges along the innovation value chain. We start with an understanding of the “Eunikeness” of your Value Proposition: how can we prove that a product can be adopted and commercialized? Entrepreneurs are constantly playing with what-if scenarios to be successful. Balancing this equation, how do companies create a runway for innovation trends? What organizational genome is needed to innovate? How can a company build energy bridges internationally? How does a company sustain its creativity in a way that benefits the entire innovation ecosystem?