Due to the globally increasing popularity of ride-hailing, this session will explore the emerging Mobility-as-a-Service (MaaS) sector and its impact on customers and on emerging business models. The substantial growth of urban mobility services is expected to shift a significant number of vehicle miles travelled (VMT) away from the private car, potentially signaling an energy/propulsion shift toward electrification. Will this possible move to EVs help accelerate consumer adoption of this new technology? Will mobility services help the consumer see the vehicle as a generic device that can be optimized for passenger transport? What are the advantages for owners of these fleets?