Session Details

Consumer Behavior & EVs

Tuesday, March 10

11:30 am - 12:20 pm

As consumer attitudes shift toward more electrified transportation, there are still some challenges facing adoption—perception, infrastructure, range degradation, and total cost of ownership. What are recent consumer insights regarding EVs? When will the winds of change blow the hardest? What is the rationale for and against buying/leasing EVs? What are some regional variations for these trends and why? How will consumer inputs change over the short and long term?

Session Speakers
  • Mark Boyadjis

    IHS Markit

    Global Technology Lead, Automotive Advisory Team

  • David Victor

    University of California, San Diego

    Co-Director, Deep Decarbonization Initiative

  • David Keith

    MIT Sloan School of Management

    Mitsui Career Development Professor and Assistant Professor of System Dynamics

  • Reinhard Fischer

    Volkswagen Group of Americas

    SVP, Strategy VW NAR and VW Group