Session Details

AWS | Amazon’s Culture of Innovation

Tuesday, 8 March

10:30 am - 11:15 am (CST) / 08/mar/2022 04:30 pm - 08/mar/2022 05:15 pm

Amazon’s approach to innovation has remained consistent since the company first launched: start with the customer and work backwards. In this session, learn about Amazon’s peculiar culture and how we innovate through four distinct, yet interdependent, elements: culture, mechanisms, architecture, and organization. Dive deep on each topic and learn more about practical applications including Amazon Leadership Principles, Working Backwards, two-pizza teams, the PRFAQ doc, and why it’s always still Day 1 at Amazon and AWS. Explore Working Backwards in greater depth, showcasing how ExxonMobil, TC Energy, and Bayer Crop Science have applied the mechanism to launch new and innovate solutions for their customers.

Session Speakers