• CERAWeek
  • March 18 - 22, 2024

Session Details

Book Talk with Bill McDonough: Net Positive: Waging peace through commerce and design

Wednesday, 8 March

11:30 am - 12:15 pm (CST) / 08/mar/2023 05:30 pm - 08/mar/2023 06:15 pm
Drawing on ideas initially put forth in Cradle to Cradle: Remaking The Way We Make Things, co-authored by William McDonough in 2002, Cradle to Cradle Design™ for the Circular Economy ensures “goods” truly are good and reusable in the Regenerative Biosphere and Circular Technosphere. In this inspiring presentation, Time Magazine’s “Hero of the Planet,” pioneer of the concepts of Cradle to Cradle Design and Circular Economy will share his vision on how to drive triple top-line growth and the critical role of the Circular Carbon Economy.

Session Type: Lyceum Lab

Session Speakers